A series of films, downloadable wallpapers, and an interactive brochure all crafted, seamlessly into an engaging product interactive.
We produced a series of interactives with content carefully curated for each market, adding new material where necessary and redacting where required.
Although best known in Formula One, their production cars are exquisite and our product interactive embodies the product. What an amazing British brand.
Distributed to all of McLaren's primary markets this was a multi-lingual interactive with menus translated into seven further languages and films subtitled where needed, including Japanese and Chinese languages. The design and animation mimicked the movement of the car door opening, making it as close to 'Pure McLaren' as possible.